Biathlon is both a winter and summer sport which originated in northern Europe as a survival technique. It consists in the combination of cross country skiing and rifle shooting at a distance of 50 m from a lying down position and standing

The large number of factors which influence the discipline of biathlon (physical, psychological, ski preparation, regulating
the rifle)  make  it very exciting and the most watched winter sport on television.

Biathlon media coverage worldwide in the 2011-2012 season:

950 MILLIONS of telespectators 1.300 TV hours 500.000 Spectators   my BOOK SPONSOR

Your company can use this opportunity to grow globally through my image and sponsor spaces.